Midland College has announced the creation of a new Mariachi Program and named Francisco Carreón as its director. The initiative aims to expand cultural arts education and performance opportunities in West Texas.
Carreón, who grew up in Odessa, has been involved with mariachi music since he was 12 years old. He brings experience both as a performer and an educator to his new role. As director, he will be responsible for developing a performing ensemble and establishing an academic foundation for students interested in studying music.
The program is structured to give students comprehensive training in ensemble work, stylistic interpretation, technical skills, stage presence, and preparation for professional-level performance. The ensemble is expected to perform across the Permian Basin region to enhance community connections.
Mariachi music is recognized by UNESCO as an Intangible Cultural Heritage of Humanity. In the Permian Basin, it holds significance as part of local heritage and identity.
“For our students, mariachi is a way to connect with who they are and where they come from,” said Carreón. “It builds discipline, musicianship, and confidence, but it also builds pride. When students see their culture represented and valued on a college campus, it changes how they see themselves and their future.”
Carreón’s background includes performing with groups such as Mariachi Aztlán at The University of Texas Rio Grande Valley, Mariachi Los Arrieros del Valle, and Mariachi Los Toros. He has accompanied artists including Pablo Montero, Pedro Fernández, Amanda Miguel, Paquita la del Barrio, and Aida Cuevas in performances throughout Texas, the United States, and Mexico.
He has worked previously as a full-time mariachi educator for Ector County ISD and San Angelo ISD. Carreón also leads regional workshops through the Hispanic Cultural Center of Midland.
The introduction of this program supports Midland College’s efforts to offer educational opportunities that reflect local culture while preparing students for further study or careers in music-related fields such as performance or arts administration. The college emphasizes student-centered pathways designed to promote academic achievement and opportunity through various programs (source).
“At Midland College, our core values center on putting students at the heart of everything we do,” said Frank De La O, Vice President of Instruction. “The Mariachi Program reflects our commitment to student success, access, and community. By offering programs that connect to our region’s heritage while maintaining high academic standards, we create environments where students feel supported, challenged, and empowered to achieve their goals.”
Under Carreón’s leadership, the program aims to become a key ensemble at campus events and regional celebrations while supporting recruitment initiatives and community partnerships throughout the area.
Midland College also supports community development by empowering students (source) and continues expanding its facilities through bond issues and donations (source). The college has received national recognition for its achievements in NJCAA golf and basketball (source). Dr. Damon Kennedy serves as president of Midland College (source).
For more information about programs offered at Midland College or assistance with enrollment questions, individuals are encouraged to visit the Welcome Center.