Out West Company, a Midland-based live entertainment brand known for producing country music concerts and events, will host its shows at the Horseshoe, a Midland County–owned indoor venue, beginning this year, according to owner/partner Ariel Herrera.
Herrera, former owner and partner of The Tailgate, said the move will allow the company to book larger acts and set more consistent concert schedules. She said hosting events indoors reduces weather-related disruptions that affected previous outdoor shows.
Ticket pricing is expected to remain similar to prices previously offered at The Tailgate. Herrera said events will offer general admission and VIP options, though pricing and ticket structure may change depending on performer size.
Herrera and Sean Elphick added two partners to the company, Midland entrepreneurs Logan Acosta and Aidan Acosta. Herrera said the group is excited for the new opportunity and the upcoming season for the business.
Out West will host its first concert featuring the band Midland on March 19 at 6 p.m. at the Horseshoe. Ages 16 and up can attend this concert. The concert will benefit the Texas DPS Foundation. Tickets are available on the Out West website listed below.