Water Wings Swim School, a year-round swim instruction franchise under the Unleashed Brands portfolio, is set to open a new location in Midland as part of its national expansion.
According to a news release, the company has announced 11 franchise agreements that will result in 20 new swim schools. These include new sites planned for Midland and Houston, along with several other cities across the United States. This expansion follows just five months after Water Wings launched its national franchise program in May 2025. The brand currently operates 13 corporate-owned locations across Nevada, California, Idaho, and Texas, providing swim instruction for children of all ages. Since being acquired by Unleashed Brands in January, Water Wings has accelerated its growth to meet rising demand for early swim education.
“The early success of our franchise program is a powerful validation of both the Water Wings model and the demand for what we do,” said Avi Shafshak, brand president of Water Wings Swim School. Shafshak added that families everywhere need access to quality swim instruction and that franchisees are recognizing the opportunity to make a real impact while building a strong business.
According to a recent Unleashed Brands Parent Sentiment Survey, 34 percent of parents plan to invest in swim lessons for their children this year. Interest is particularly high among families with preschoolers. The company noted that drowning remains the leading cause of accidental death among young children, highlighting the importance of expanding access to swim instruction nationwide.